2.1 Credible Voice: Establish the Society as a credible voice for those living in poverty in the United States, using both traditional and social media.
2.2 Consistent Message: Develop easily accessible key information and supportive materials to convey a consistent message regarding the Society’s mission and values.
2.3 Poverty as a high-priority social issue: Raise the importance of poverty as a societal issue to the media and the public.
2.4 Communication Practices and Standards: Adopt professional communication practices, protocols, branding and graphic standards throughout councils, conferences, stores and special works.
2.5 Communication Processes and Technology: Improve internal communication processes and technology to foster a rapid, reliable transfer to and from councils, conferences and members.